5 Reasons Not to Advertise on Twitter (X)
1️⃣ Brand Safety & Controversy – High risk of ads appearing near hate/extremist content.
2️⃣ Poor ROI & Targeting – Irrelevant ad placements lead to wasted spend.
3️⃣ Ad Fraud – Rampant bot activity inflates clicks and destroys campaign value.
4️⃣ Low Engagement – User frustration with ad overload limits genuine reach.
5️⃣ Platform Instability – Declining users and erratic policy shifts make it risky.