Finding this balance is an art and a science. It requires listening intently to your first customers. If a hundred people walk into your store or visit your website and no one makes a purchase, something is wrong. Don’t guess what it is. Ask them directly. Talk to your potential customers. Why did they hesitate? What was their objection? Their feedback is the most valuable data you will ever receive. Use it to adjust, iterate, and find that perfect equilibrium between what you offer and what they’re willing to pay
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